SEO vs. PPC: The Important Differences
There are several things you need to know when it comes to comparing SEO vs PPC. Learn more about digital marketing right here.
Did you know that people spent $177 billion dollars on digital marketing last year? If you're trying to decide whether you should invest in search engine optimization (SEO) or pay-per-click (PPC), it can be helpful to understand what each type of digital marketing has to offer. Think of this as your go-to guide to SEO vs. PPC.
In this post, we'll go over some of the similarities and differences between SEO and PPC, including the goals they each aim to achieve, the audiences they target, and the benefits of each. Let’s jump in and see how both types of digital marketing can work for your business.
The Different Goals of SEO and PPC
The main difference between SEO and PPC is that SEO is a long-term strategy, while PPC is a short-term one. SEO focuses on getting people to your website through organic search results. This can be done by creating content that's useful and relevant to users, so they will naturally want to share it with others through social media platforms like Facebook or Twitter.
You can also optimize your site for specific keywords so that when people search for those terms in Google, for example, your page comes up higher than others in the results list.
PPC advertising focuses on getting people to take action on your website. Actions include things like making purchases or filling out forms by paying for ads that appear next to related searches.
The Different Types of Digital Marketing
SEO and PPC are two very different types of marketing strategies. While both can help you reach your goals, they have their own unique pros, cons, and best uses.
SEO is a long-term strategy that focuses on building authority for your site over time through organic search engine results. SEO takes time to see results, whereas PPC is immediate but short-lived.
With paid ads, you're paying for clicks from whoever happens to click them regardless of if they are your target audience. With organic listings on Google and other sites, you can target keywords that are relevant only within the context of what you offer customers.
SEO vs. PPC: The Different Audiences
PPC is better suited to targeting people who are actively searching for something. SEO is better suited to targeting people who are browsing in the long tail. PPC is better suited to targeting people who are ready to buy.
Both strategies are helpful for these different reasons. Our website pros can help you determine which strategy will work best for your business or how to use a combination of both marketing methods.
Benefits of PPC
PPC is a great way to get your business in front of potential customers. PPC advertising allows you to reach more people than SEO, which means you can expand your reach without having to worry about going through the long process of building backlinks and optimizing for search engines.
PPC also gives businesses the opportunity to test new products or services before launching them on their website or social media pages. This is especially useful when testing out new product lines that may have different target audiences than what you currently have.
Start Your Digital Marketing Strategy Today
One of the biggest differences between SEO vs. PPC is that SEO is a long-term strategy. It's used to build authority and reputation for your brand, which will help you establish yourself as an authority in your field.
PPC, on the other hand, is focused on immediate results and you pay for ads based on what people search for. Fill out the contact form here to speak to a website expert on PPC, SEO, and more.