What Are the Best Manufacturing Website Design Tips?

September 5, 2023 at 1:50 pm

When it comes to manufacturing website design, there are several things you should keep in mind. These tips can make a huge difference.

As a manufacturing company, you need to be able to attract new customers on a regular basis. A large component in doing this is having an aesthetically pleasing and easy-to-use website.

The question is: what does such a website include? We're going to dive into that question below, giving you several tips for manufacturing website design. Let's get started!

Use CTAs Often

A CTA is a call to action. It's essentially a short line of text telling someone to do something. Its purpose is to provoke an action out of a website visitor.

For instance, if you're trying to get someone to utilize your services, you might use a CTA like "Contact us now to discuss our services in greater detail!". It might also be accompanied by a phone number or email address.

These sorts of CTAs should be used all over manufacturing websites. You should include a CTA not only in the body of each website page but in the footer of your website as well.

Employ Detailed Images

Every website should have images on it. Images bring life to a website and make it more engaging.

Manufacturing websites need more than just standard images, however. They need highly-detailed images that perfectly illustrate the intricacies of your company's products.

That said, images that are of too high a quality can slow a website down. Therefore, you need to strike a balance between high image quality and file size.

Keep It Simple

A common tendency in new web designers is to try to make their websites different from others in existence. The issue is that, in doing this, they can make their websites difficult to use.

If a website is difficult to use, it's going to turn off visitors. They're more likely to click out of the website than to put in tons of effort trying to figure it out.

This is why you need to keep it simple. Put a navigation menu at the top of the website, leave plenty of space between different elements, and be as straightforward in your web page copy as possible.

Use Quality Hosting

Designing a website isn't just about the website itself. It's about the frameworks that hold that website up as well. This is where hosting comes in.

There are all sorts of web hosting options out there, from shared hosting to dedicated hosting to cloud hosting to managed hosting and more. For the purposes of a manufacturing website, dedicated, managed, or cloud hosting are generally the best options.

Learn more about each by reading this.

Need Help With Manufacturing Website Design?

Have these website ideas been a help to you? Need help with manufacturing website design? If so, we here at BEGO are the ones to see.

We design all types of websites and also manage hosting, domain registration, and website updates. Not only have we designed websites for manufacturing companies but for a range of other companies as well.