How to get the most out of Instagram for your small business

If you’re like many businesses, you’re learning to embrace social media as a way to connect with your current customers and reach new customers, too. It’s a great way to increase retention and boost loyalty, giving you a chance to let followers feel like insiders.

And as more and more of us look for inspiration and good news, we’re turning to Instagram to get our daily dose. Luckily, Instagram is showing such incredible growth that it would be foolish for businesses to ignore its potential.

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For example, take these statistics: Instagram has 1 billion active users, and of those, about half are active each and every day.

But there are tricky aspects to Instagram too. The algorithm, for one: About 7 out of 10 posts aren’t even seen.

So what can businesses do to get the most they can out of Instagram and put social media to work to advance their growth goals? This graphic explains it.