Automated Lead Generation: How to Make Your Site a Sales Machine

Discover site elements and strategies that will transform it into an automated lead generation machine. Make your site work for your biz here.

You could have the most impressive website in the world, but if it doesn't bring you leads, it won't help your business grow.

However, lead generation means more than politely asking your visitor for their email address when they land on your website. It requires a strategy.

Here are some top tips for automated lead generation for your website.

Add an Opt-In Form

Opt-in forms are standard nowadays, so website visitors won't mind seeing the option when they visit. Plus, it's one of the best ways to generate new leads for your business on autopilot.

The ideal approach is to offer a free lead magnet in exchange for their email sign-up and use an opt-in pop-up to alert site visits to the offer.

Ensure your lead magnet is highly relevant to what you sell and hugely valuable to your target customer.

Offer Upgrades and Bonuses at the End of Blog Posts

If you use content marketing on your site, here's a tactic to help you improve your efforts with list building: Provide an opt-in form at the middle and end of your posts.

Offer readers an upgrade or bonus related to the post they have just read.

For example, suppose your post is a step-by-step guide on small backyard landscaping. You could offer an upgrade to a PDF guide containing 50 small garden ideas.

It's extra information that a reader might seek after reading a valuable post, so you should see excellent conversion rates.

Once they subscribe, you can move that new lead further through your sales funnel.

Offer a Free Consultation Call

If you want high-value leads, you must have high-value offers. Relevant consultation calls that promise tangible results are a great way to entice your audience.

Have a dedicated page for this, and ensure you have a strong call to action button that tells your visitor to book a call. Make it visible on every page of your website and ensure the booking facility is quick and easy.

Consultation calls work best when they offer a unique promise. So, instead of a generic 30-minute call, make your offer specific so visitors can see a clear benefit.

Add a Chatbot

Chatbots are becoming a familiar feature of websites. While many businesses use these for customer service, they are also great at automated lead generation.

Add them to your home page, and use them to start a dialogue with your visitor.

If you can turn the conversation to the visitor's pain points, that's a great way to introduce your solution. The solution could be a call, a free lead magnet, or a free trial on a product or service.

Automated Lead Generation for Rapid Business Growth

Automated lead generation is a fantastic way to grow your business when done correctly. Try these tips today on your website, and make sure to measure the results so you can see which strategy works best.

If you are just starting your business, the best way to begin seeing results is to take a simple approach to your website and lead generation.

That's why BEGO has created a simple and powerful package to help you launch. Find out more here.