Maximize ROI With a Strategic Business Website Update

Stay ahead of the competition with our 2024 guide to a smooth business website update. Learn key tips to boost your site's efficiency and performance now!

You could have the best product in the world. You might boast of customer service that gets you rave reviews. Or maybe you have a market share that's the envy of your competitors.

However, if customers click on a messy or slow business website, it's a bit like turning up to an interview looking unkempt. First impressions count, whatever stage you're at in business.

If you are planning a website update, read on. We'll share some of the latest tips and strategies to help you make a positive impact.

Focus on the Latest Website Design Trends

The last thing you want for your business is an outdated website.

Not only will this put off your customers, but it could damage your marketing efforts, such as getting organic traffic from Google. So, before beginning a website upgrade, familiarize yourself with the latest trends.

Look at websites that offer styles such as minimalism, immersive features, and dark mode. These on-trend features will make your brand look more cutting-edge.

Business Site Optimization

People expect pages to load in milliseconds; when they don't, many will switch away and go and search for a new site instead. Therefore, you must check your site speed and take steps to optimize the performance.

Use caching to speed up page loading times. If you aren't sure how to do this, talk to a website developer. In addition, use a responsive design to ensure your website is accessible on all devices.

Boost Website Visibility With SEO Best Practices

Organic traffic from Google is as valuable now as it ever was. You could argue it's more beneficial because ad costs are rising across many PPC platforms.

To master SEO, you need to focus on two things. First, you need a technically robust and secure website so that Google sees you as a trustworthy brand.

Second, you need plenty of in-depth content targeted toward your keywords and customer avatar. People increasingly want to see content in different forms, which means videos and podcasts in addition to the traditional blog post.

Provide First-Class User Experience Improvements

A first-class user experience will wow visitors and entice them to return. Google will also look for this feature when ranking your site, so it's good for SEO.

Create a seamless navigation where every heading and link makes sense and feels intuitive, even to someone who does not know your brand.

Use Your Website to Grow Your Email List

Your website is there to promote your business. You must ensure it's set up with that in mind, capturing leads when they arrive so they don't exit your website and forget you exist.

Have a signup form with an enticing lead magnet, and do plenty of testing to optimize your conversation rate. That way, you can grow your email list and see better returns from your website.

Thinking Strategically With Your Website Update

When it's time for a website update, don't rush it. Remember that your website is one of your biggest business assets. Use this guide to make sure your strategy is comprehensive.

Bruce & Eddy LLC are here to guide you. With our technical expertise and passion for building simple, business-focused websites, we're your perfect partner. Take a look at our competitive website pricing now.