Yes, You Need a Business Website — Here’s Why
You need a business website for various reasons, and it's best to start one right away. Here is what a company website can do for you.
What if your business was giving in to the competition and you didn't even know it?
If you don't already have a business website, that's exactly what is happening. Because 71% of small businesses already have a site, you are losing out on a lot of potential business without one.
Still, you may not be convinced that a website is right for your own small business. Keep reading to discover the different ways that a website can help your company to succeed!
Boost Your Credibility
The first reason you need a business website is very simple: it is one of the easiest ways to boost the credibility of your business.
Let's say that a potential customer hears about your business but can't find a site for you online. That customer may soon determine your business is some kind of scam. And even if he thinks your business is real, he may not think you are serious about doing business.
With a website, though, you will appear credible and legitimate. A site helps you further your credibility because you can add photos of your products and team, customer testimonials, and an "about us" section that answers potential customer questions.
Save Money in the Longrun
Some small business owners hesitate to get a professional website because they worry about the cost. And yes, there will be an initial cost to getting a professional to design your site and a small ongoing cost to host the site.
However, a good website is one of the business tools that can help you save money over time. That is because the site helps advertise your business to local customers at a lower cost than, say, newspaper ads, radio advertisements, and billboards.
And once you have a site, you can engage in other forms of digital marketing, including ads on popular social media platforms. You may soon find this gives you a far better ROI than traditional advertising ever did!
Gain More Customers Via SEO
What if you could just passively attract more customers to your website? With the right SEO, you can do just that.
SEO (or Search Engine Optimization) requires you to use certain phrases in certain places on your website. When potential customers search for these phrases, they are likelier to find your website in the search results.
It can take a little time to find the most effective SEO, so you may want to consult with some marketing professionals. When all is said and done, though, you'll have a website that brings in more customers via inbound traffic month after month, which is a great way to expand your brand.
Articulate Your Brand Identity
What is your company all about? Chances are that you have a core mission and values that are important to you and your team. But without a professional website, the average customer will not know about these things.
With a good site, you can set up dedicated sections explaining your mission and your values. And you can also use the site to show off your personality. For example, if you want to give off a cheeky, laid-back vibe, your site is the place to do it.
Articulating your brand identity in this way can help you appeal to demographics such as millennials. Many in this demographic are conscious consumers who wish to do business with companies that share their values. By sharing your own values, you can appeal to such demographics in a major way.
Easily Expand Your Business
No matter the size of your business, the goal is the same: to grow the business. However, it is almost impossible to properly grow your business without a professional website.
With a website, you can reach more customers in your entire region rather than limit yourself to local customers. And if you wish to do business on a national or even international stage, your website will help you reach these new customers.
Think of it this way: having a website gives you options. If you want to keep the same business scope, the site will help you do so. But if you wish to expand the scope of your business, creating a professional website is the first step.
Effectively Showcase Products and Services
The problem with marketing your business is pretty straightforward. Even though you know how great your products and services are, the average customer does not know.
And that's one of the things we love best about having a professional website. Your site is the perfect place to showcase images and videos that show off your different products and services.
As an added feature, you can also include helpful tutorials and "how-to" videos related to what you sell. Once customers see both what your products can do and how they can make the most of them, you are likely to get a serious bump in sales.
A Foundation for Digital Marketing
If you want to get serious about digital marketing, there are many avenues you can explore. This includes ads on Google, Facebook, and many other platforms. However, without a business website, none of this marketing will matter.
Why? Simply put, these ads are designed to point these customers to your website. In this way, you can use digital marketing to boost sales, increase web traffic, and expand your brand.
Without a website, you cannot make the most of the different marketing business tools available to you. And, quite frankly, you'll be leaving a lot of money on the table. You are far better off unlocking the full potential of your business with a professional website, and getting started is easier than you might think!
Create Your Business Website Today!
Now you know why your company needs a business website. However, do you know who can turn your website dreams into reality?
Here at BEGO, we specialize in taking businesses just like yours online. Ready to join the digital revolution and take your business to the next level? If so, all you have to do is contact us today!