4 Signs It's Time for a Small Business Website Refresh

December 12, 2023 at 5:55 pm

Is it time for a small business website refresh? These signs point to yes. Learn what they are by reading this quick guide.

There are over 1.5 billion websites on the World Wide Web, and that number is ever-growing. Many of them are outdated and no longer in use, and it's obvious by their appearance. Does your website resemble a website that belongs in the internet graveyard?

If so, it might be time for a website refresh. But how can you know for sure? Let's talk about it.

Read on for some of the top signs that it's time to bring your site to the modern age.

1. Outdated Design

If your small business website looks outdated or doesn't reflect current design trends, it may be time for a refresh. An obsolete design can give the impression that your business is not keeping up with the times or, worse, is no longer in operation. It's also not appealing aesthetically.

Consider modernizing the layout, color scheme, and overall aesthetic to present a fresh and appealing look. Make sure that the website navigation is simple and clear. A professional web designer can help you with a modern and current website redesign.

2. Mobile Responsiveness Issues

Because 55% of website traffic comes from mobile devices, having a mobile-responsive design is essential, and that doesn't seem to be changing anytime soon. If your current branded website doesn't display well on smartphones or tablets, it's time for an update.

Google also prioritizes mobile-friendly websites in search rankings, so creating a seamless mobile experience is not just about user satisfaction but also search engine optimization (SEO).

3. Slow Loading Speed

Slow-loading websites can drive visitors away. If your website takes too long to load, it can result in a high bounce rate, which will negatively impact your SEO and your overall user experience.

Evaluate the speed of your website using online tools. If necessary, optimize images, streamline code, or consider upgrading your hosting to improve loading times. In the modern age, you can't afford to keep a slow website.

4. Outdated Content

If the content on your website is outdated, inaccurate, or no longer aligns with your business goals, it's time for a refresh. There's nothing wrong with going back and updating (or even deleting) content that's no longer useful to you.

Ensure that your product or service information is current, update any changes in your business hours or contact details, and refresh the content to reflect your latest achievements or news.

Fresh and relevant content not only keeps your audience informed but also helps with search engine optimization. Everything from your basic website information to your blog posts should be as current as possible.

Is It Time for a Website Refresh?

Out with the old, in with the new. If these signs sound familiar, it's time for a website refresh. A modern and responsive website is a must-have for any small business!

At BEGO, we take the work out of business websites. We specialize in low-fuss sites and full website management for our clients. If you're ready for a website update, we can help.