How to Prepare for a Small Business Website Relaunch
Preparing for a small business website launch doesn't have to be complicated. Learn what steps to take by clicking here.
Thinking about giving your small business website a fresh look? That's wise, as 38% of people say they'd stop interacting with a poorly designed website, and just over 38% say they'd judge a business by how it looks at first glance.
Simply put, in today's digital business world, websites are the main showcase for businesses, big or small. But remember, planning a website relaunch requires more effort than simply changing your site's layout and colors; it requires careful thought and planning.
Before meeting with designers or sourcing a new website template, read this guide to learn how to prepare for a successful small business website relaunch.
Evaluate Website Performance
Evaluating your website's performance before a website redesign is like undergoing an annual physical, revealing what's working well and what needs improvement. Measure metrics like how many people visit each page, how long they stay, and what draws them in. With this information, you can engage in a website relaunch, knowing you're focusing on what really matters.
Inspect Current Content
As you start analyzing your current website, look at existing content (not just the design, but the content itself). What content converts, and why? Answering those types of questions helps ensure you're not deleting anything that drives traffic or conversions and that everything on your new site is helpful, up-to-date, and aligns with your business goals.
Set Goals for Your Website Relaunch
Before you launch a website (or do anything in digital marketing, for that matter), you need to set clear goals, which include defining a website budget. Goals might include making the site better for users, changing the company image, or supporting sales. These goals will determine how much you need to spend on design, new technical implementations, content marketing, etc.
Define Your Target Audience
Why are you undergoing a website redesign, and for whom? Defining your target audience for a website redesign helps you speak your visitors' language and create a design that appeals to your most important visitors.
Set a Timeline
Creating a timeline for a website redesign keeps the project on track. If it helps, organize the timeline and tasks into smaller, achievable tasks. Communicate those tasks and their corresponding deadlines to the appropriate parties, whether that's a third-party web designer or your internal marketing team.
Select the Right Software
Relaunching a website is a great time to determine whether your current content management system works for you (if not, it's time to change it!) The best CMS for you will depend on your business, the features your website needs, and your familiarity with different systems.
Need a Small Business Website Redesign?
Investing in a website relaunch is a strategic move to enhance your online presence. With BEGO services, you get a streamlined process that offers value for money, with web hosting, custom domain, HTTPS encryption, and more, all included.
Plus, the flexibility of adding extra pages and getting unlimited content updates. Don't delay your digital transformation. Contact us now to relaunch your website, and let us help you make an impactful online statement.