How to Perform Small Business Website Maintenance Like a Pro
Do you know how to perform small business website maintenance? If not, this guide is for you. Learn what to do by clicking here.
It's vital to know that 73% of small businesses have their own websites.
It's not enough to build a site and forget about it. Maintaining a small business website is crucial for success.
Regular web maintenance ensures a seamless user experience and keeps your online presence polished. To help you perform small business website maintenance like a pro, follow these essential steps.
Create a Maintenance Plan
Developing a complete maintenance plan is key to keeping your website in top shape. Outline these tasks:
- Updating content
- Checking for broken links
- Testing website functionality
Establish a regular schedule for these tasks, whether it's weekly, monthly, or quarterly. Having a plan in place ensures that no crucial maintenance steps are overlooked.
Conduct a Content Audit
Start your web maintenance routine with a thorough content audit. Review all existing content, including text, images, and multimedia elements. Identify the following:
- Outdated information
- Broken links
- Any content that needs refreshing
Verify that everything still aligns with your business goals in the present.
Use a Website Checklist
A website maintenance checklist is a handy tool to streamline your tasks. Include these items:
- Updating software and plugins
- Checking for security vulnerabilities
- Optimizing images for faster loading times
Referring to a checklist often will help you stay organized and cover all aspects of website maintenance.
Update Software and Plugins
Keep your website running smoothly by updating its software and plugins often. Outdated versions can expose your site to security risks and affect performance.
Check for updates provided by your content management system (CMS) and plugin developers. Apply updates right away to benefit from the following:
- New features
- Security patches
- Improved stability
Backup Your Website
Backing up your site is a critical step in your maintenance plan. You never know when there could be security breaches or other unforeseen issues.
Having a recent backup ensures that you can get everything back to normal ASAP. Always use reliable backup tools or services.
Optimize for Speed
The speed of your site is a major factor for user satisfaction and search engine rankings. Optimize your site's loading times by doing the following:
- Compressing images
- Using browser caching
- Minimizing unnecessary scripts
Tools like Google PageSpeed Insights can help you identify areas for improvement and enhance your website's performance.
Check for Broken Links
Broken links will wreak havoc on user experience and your website's SEO. Update or remove any broken links to ensure smooth navigation for your visitors and maintain a positive reputation with search engines.
Review Web Hosting
Your choice of web hosting plays a significant role in your website's performance. Periodically assess your hosting provider to ensure it meets your current needs. Consider these factors:
- Server uptime
- Customer support
- Available resources
If necessary, explore alternative hosting options that better suit your growing business requirements.
Now You Can Do Small Business Website Maintenance Like a Pro
Performing small business website maintenance like a pro involves a combination of regular tasks and strategic planning. Doing all of these essential steps will keep your site vibrant and reliable.
Are you interested in having a low-cost, fully-managed website? Contact BEGO to learn how we can help grow your business. Our sites include web hosting, a free custom domain name, and more.